Photo by Stefan Tonio.
“We act as though comfort and luxury
were the chief requirements of life, when all that we need
to make us happy is something to be enthusiastic about.”
May 18, 2009—Who said that? Albert Einstein. Well that guy sure knew a thing or two about a thing or two, and never was his sentiment more relevant than now. And so we present Brokelyn.com, a web mag founded in celebration of a place we’re endlessly enthusiastic about, no matter how [synonym for crummy] the [synonym for economy] gets.
We’re not going to dwell on that part around here—we’ll be too busy finding new ideas for bargain obsessives, stoop-sale sartorialists and wallet-aware foodies. If you have ideas, tips, lavish praise, or fully conceived and photographed articles about budget-friendly Brooklyn, by all means, please send them our way.
The site was founded by Faye Penn. Managing editor Tim Donnelly oversees the day-to-day editing. The articles and photos are supplied by an ever-expanding team of gumshoes, sharpshooters and muckrackers. Meet ‘em here, and join them here, every Thursday at 9:30 a.m.
Another regular presence on these pages is The Brokavore, our painstakingly cheap foodist whose identity must remain cloistered for reasons of day-job security. When not filling up on dumplings in Sunset Park or hunting for great produce in Brooklyn’s yonder lands, he resides with his family in the South Slope. You can reach him at Brokavore@Brokelyn.com.
A big shout out to Jason Kernevich and Dustin Summers of The Heads of State, who created our logo in between gigs for the New York Times Magazine, along with Renda Morton, Holly Gressley, Zach Seuberling and Andy Pressman of Rumors, who designed the web site.
Thanks also to all of our writers, photographers, bargain scouts and interns for their generosity and intelligence, and special thanks to our “angel investor,” a New York City cab driver named Susan who passed away in 2008. She was a scrapper and a news junkie whose cantankerous wit enlivened the letters pages of every newspaper in town. As it turned out, she was also a generous person with unique ideas about friendship. Thanks, Susan. We hope they have Wifi wherever you are.
