Rooster Design Group | Brokelyn

Rooster Design Group

Design group looking for next ‘big small’ food brand

Think you're the next Steve? Photo by Triborough.

Think you're the next Steve? Enter this contest and find out. Photo by Triborough.

Do you dream of going to Whole Foods and seeing your own hand-churned, grass-fed salted butter on the refrigerator shelf? Or to be featured in a New York Times trend piece? An NYC design group might help make that dream come true with their contest to find “The Next BIG Small Brand” in artisanal, locally-made food. Rooster Design Group invites “chefs, home cooks, restaurateurs, entrepreneurs and all-around culinary geniuses” to send in their food product or concept (in 500 words and some images or a YouTube clip) for a chance to win branding, packaging, logo, and web-design help form the pros. Sure you’re admitting that the widespread appeal of  your creation rests on a brightly colored design scheme, but every burger needs its golden arches, right? Read the rest of this entry »

The next ‘big small’ brand: Kombucha Brooklyn

Picture 7Back in November, we wrote about Rooster Design Group’s “Next BIG Small Brand” contest to find the next big artisanal food, drink or other culinary concept. In all, 140 aproned creators from the tri-state area and beyond  submitted foods, drinks and even pet treats for a chance to win a full-force branding campaign from the SOHO-based design group. The winner was announced Tuesday, and it’s the Brooklyn-based, future brewing empire, Kombucha Brooklyn

Kombucha, for the uninitiated, is a Chinese fermented tea that’s been used medicinally for 2,000 years. The drink’s a mixture of green or black tea, sugar and a culture of live bacteria and yeast. These days you can find it under many labels: Wonder Drink, Carpe Diem, Yogi Tea (regular, decaf or with triple Echinacea) and, of course, Kombucha Brooklyn. Read the rest of this entry »

Design group looking for next ‘big small’ food brand

Think you're the next Steve? Photo by Triborough.

Think you're the next Steve? Enter this contest and find out. Photo by Triborough.

Do you dream of going to Whole Foods and seeing your own hand-churned, grass-fed salted butter on the refrigerator shelf? Or to be featured in a New York Times trend piece? An NYC design group might help make that dream come true with their contest to find “The Next BIG Small Brand” in artisanal, locally-made food. Rooster Design Group invites “chefs, home cooks, restaurateurs, entrepreneurs and all-around culinary geniuses” to send in their food product or concept (in 500 words and some images or a YouTube clip) for a chance to win branding, packaging, logo, and web-design help form the pros. Sure you’re admitting that the widespread appeal of  your creation rests on a brightly colored design scheme, but every burger needs its golden arches, right? Read the rest of this entry »